Since 1995 I have been working in the ICT (Information and Communication Technologies) industry in the different sides of the supply chain: Vendor, Distributor, Service Provider and Client.

I have developed a sound understanding of the ICT world (technologies, methodologies, products, processes and trends), the vertical industries and the business model required for each market and momentum (marketing, sales, pricing, channel among other areas).

My background comes from multinational companies and start-ups, where I have played different roles, from consultant to sales and marketing roles, to top management positions.

My IT knowledge has been acquired through my colleagues, partners and customers. I really enjoy working for this dynamic industry, and I always try to bring a business vision to the IT mind-set.

My management skills have been developed on the “field” and were enhanced thanks to my excellent professors at IESE Business School.

This is the first time that I write a blog. I want to share my opinions and expect to learn more from your comments to my posts.